Marketing a seminar is just as important as the event itself.
Great planning and energy goes into a seminar whether it's a
business seminar or a health and wellness seminar and a great
majority of the success is how well the event is attended.
Advertising on the web is a great way to market seminars.
Online marketing and advertising is a cost effective and highly
measurable way to increase awareness and attendance of your
seminar. Here are a few ways you can advertise your seminar on the
web using online marketing tactics.
Event listings on sites like eventful.com
Eventful.com is an event site that allows visitors to search for
local events by date, location, and genre. A social media seminar,
for example, would be listed under technology. Being listed on a
site like this increases awareness of your event and the
credibility.
The local Chamber of Commerce
Many local Chambers of Commerce have an events page on their
website to promote the events of their members. If you are a
member, ask to be listed on their website. Business seminars
can especially benefit because many business people look at a
Chamber of Commerce's website as a resource for business
information.
Social Media- Facebook, Twitter, and
LinkedIn
Advertising your seminar on
Facebook, for example, increases the possibility of reaching
exponential amounts of people. If you run an ad, someone clicks and
registers, then shares your seminar's event page; your seminar can
be seen by their friends. Additionally, the power of a Retweet can
result in exposure to a group of interested prospects.
Online newspaper community calendar
Most times it is free to be listed on a local news site's
community calendar. If your seminar is helpful and educational, the
newspaper's online community calendar is a great place to advertise
because of its audience reach and diversity.
One key to advertising on the web is being found. To be found,
you need to be where your prospects are looking. The web has many
free and low cost ways for marketing seminars online.
Download our beginner's guide to SEO for more information about
how to get your site discovered on the web.
