What do you want to
achieve?
As with any new marketing tactic, having a clear, measurable
goal for your use of QR codes will determine whether they're
successful in supporting your strategies. Establishing and
monitoring the goal also will help ensure you're not just jumping
on the latest bandwagon.
How engaged do you want your customers to be after
scanning?
Do you intend to simply offer more information about your
product when someone scans your QR code? Or, do you want to engage
more deeply with a customer who scans by asking a follow-up
question? Be sure the level of effort you're asking your customers
to exert upon scanning makes sense and is worth their time. The
more steps you ask them to take, the greater their reward should be
for taking them. Perhaps you could offer a free gift or a product
discount. Whatever you choose as a reward, be sure it's something
your customers will want.
Will your customers even scan the code?
QR codes are easy to make. Meaning, they can be created and used
for a variety of reasons, some even malicious. Many consumers are
wary of scanning a code they're not sure is valid. QR codes
themselves do not cause viruses or security concerns. But, scanning
them can lead to sites that contain harmful viruses. You need to
provide context and assurance to your customers that you're the
source of the QR code and that you're offering valid
information.
QR codes can be a great way to engage your customers and
increase business. Before you get started, though, be sure you
think through your goals and approach. Put yourself in your
customers' shoes to help ensure you're offering safe, valuable
experiences with your QR codes. After all, they're the ones who'll
be scanning!
Are you using QR codes for your business? Leave us a comment
about your experience!