The rise of Smartphone use is not only interesting; it's a great
opportunity for your business. Mobile applications (apps) are easy
to access and use because of their simple design. By creating
custom mobile apps for your business, you can positively impact
your marketing and customer service processes as you drive more
profits to your bottom line.
We've taken a look at three different types of mobile apps and
how businesses are using and benefitting from them. Read on to get
ideas for your business.
Support Form
Uses: easy way to gather required information about a
support issue
Departments improved: Support, Marketing, and Account
Management
Those of you who have a support form on your website know it can
streamline issue resolution. You can require information such as
browser type or ask your customers to select the type of issue
they're experiencing. Giving your customers a Smartphone app for
this makes it even easier. With just a few taps, a customer can
submit his issue and get confirmation that your support team
received it. Your support team will love it if you deliver an app
like this because they'll have nearly all the information they need
to open cases. Marketing will love it because they can easily
gather research information about common issues so they can be
addressed. And of course, Account Managers want to know if their
customers are having issues so they can follow-up to help maintain
strong relationships.
Calculator
Uses: allow customers to enter their specific information
and receive a solution
Departments improved: Marketing, Sales, and Service
Providers
If you are a general health practitioner, having a
BMI calculator app for your patients can be a great conversation
starter. Your Service Providers and Sales Representatives can
benefit from a custom app to create a quick quote for your
products. Providing a custom answer to your customers can be a
great way to build their confidence in your company. Sales and
Marketing departments will love these apps because they're great
icebreakers.
Product/Service Search Tool
Uses: check availability, prices, and specifications of your
products and services
Departments improved: Sales, Service Providers, and Customer
Service
Soon, you'll be saying "we have an app for that!"