Friday, February 25, 2011
We write things
I'm sure with each written communication innovation
(typewriters, computers, texting, etc.) we thought that was the end
of handwriting. Wrong. There will be situations which require we
use a pen, pencil, stick, or finger to scribble a message-- Even if
it is just "Eat at Joe's".
We drive our cars
And if you take Oprah's No Phone Zone Pledge that definitely
includes web browsing. Therefore, billboards will still have
relevancy to reach your audience when your web efforts cannot.
We don't always have our
smartphones
The infamous "I-forgot-my-cell-phone" panic is known to all. So
what will you do when you want to have someone call you or look at
your website and there's no phone? You can give him/her a business
card with all of that information. If you don't have a card, then
write it down (See, we write things).
We don't always visit your website because of online
marketing
Do websites receive more visits from organic search results or
paid-for results (Search Engine Marketing)? The paid-for results
can increase your traffic and produce more sales. Compare the
proportion though; more visitors typically click on the organic
results. Similarly, social media can drive more and more visitors
to your site, but are they the majority of visitors? Do you have
unique visitors that searched for your company name or employee
names? They probably know of your business for a reason other than
your online marketing, like a radio commercial or postcard (which
you can easily track in analytics).
The main point is, without traditional marketing, online
marketing would not be nearly as successful as it is and
vice-versa. Corey Perlman has a great supporting article about how to increase your
website traffic using traditional media.
