How much do you pay for your sales or
consultant person? $25,000 a year? $35,000 a year? Maybe even
$70,000 a year? Your salespeople prove their value by providing
numbers that measure their successes. Salespeople have many
responsibilities including: prospecting, following leads, recording
sales activities, and providing information to potential clients,
to list a few of them.
Your sales team can deliver years of recurring
revenue, help you build a great reputation for your company, and
share information about how to serve your customers better. So can
a well developed website.
Your website is another
member of your sales team.
Every year salaries increase and you continue
to pay every year. With your website you may invest the same amount
as one year's salary, but you will spend much less annually on
maintenance, and even less if you use a Content Management Systems
like Sitefinity and Drupal. Many companies utilize their website to
drive sales with absolutely no outside sales force, like Amazon.com or Digi-Key Corporation.
If you want to utilize your website as a sales
person there are a few questions to answer.
One
question to ask is: Are you holding your website accountable like
you would a salesperson? Some measurements to determine the success
of your website would be the number of new visitors to your site,
online leads, and other metrics directly related to a sale of your
product or service. The following article will help you turn your
website into a "
Sales Powerhouse."
Your website can be more than just a way to
advertise your business or post your contact information. If you're
not fully utilizing your site to drive sales, you are not utilizing
your site as a revenue generator. If you do not have a website for
your business then you are missing out on a lot more than just
revenue.
If you don't already have a website, contact
us! We'll help you set up your success measurements and create a
cost-effective additional salesperson for your business!