As mentioned in our blog called "Web Marketing Strategy", one
third of businesses have a strategy for online marketing. That
leaves two thirds without an online marketing strategy let alone a
complete web strategy! If you have a strategy, there are probably
measurable elements such as your bounce rate, cost per online
conversion, and maybe even savings from electronic invoicing and
bill payment. 
Why is having a web strategy important? You have goals and
objectives for your business; you must have a strategy for each
part of your business to be effective and efficient in reaching
those goals and objectives. Web strategy is important because it is
a very powerful, often overlooked resource that will help you reach
your objectives and become successful in your ventures.
Just like a marketing strategy or an operations strategy, a web
strategy has a very important role in mitigating risk, increasing
value, and aligning everyone involved. Similar to building a house,
you want to know before you begin building which parts of the house
you want and where as well as how you want the house to look. A
contractor will begin by asking you pertinent questions regarding
your lifestyle and what you hope to achieve by having a custom
built home.
Just the same with a web strategy, our strategist begins with
asking you what your business objectives are for your business and
your requirements for a web solution. After determining goals and
objectives of your business as a whole, the Onsharp 3D process
continues with the Discovery phase. Knowing your objectives and
requirements, Onsharp researches the available web technologies and
presents possible solutions. The deliverables that result from the
Discovery phase include weekly status reports, sitemaps (blueprint
for web sites), wireframes for each page, and a statement of work
that outlines implementation costs and time estimates for
development.
After Discovery is the Development phase where Onsharp's
talented team of developers create the actual solution from the
materials created during Discovery. Deliver is the last phase of
the 3D process.
A great web strategy includes measurable results. During the
Deliver phase we work with you to determine a reporting schedule
based on your set metrics that determine the success of your web
solutions. For example, if you want to increase the number of web
leads you receive, then a number will be determined to help you
measure the results your site is producing. Without the
measurements, how do you know if your web technologies are
successful? Without a web strategy, how do you know what web
technologies can do for your business? Not all business owners are
web experts and getting a little help from Onsharp in Fargo can
help you get the best value from your web technologies.