Onsharp

Starting the new year with a new web design? Onsharp always begins by sitting down with you and determining your needs. But you might like to think about it yourself first. If so, here are some things to ponder. 

First, what is your website going to do for your business? The design for Wildlife Pursuit TV grabs the visitor's attention. Then it hooks fans up with the facebook page, videos, the gallery -- it's a general invitation to join in the excitement of Wildlife Pursuit, but it also allows visitors to join the community and buy products. With music and info for fans, it's a fun place to hang out.

Next, think about your brand. Your website is often the first point of contact with your customers. The overall look communicates what your company is like -- and studies show that you have just a few seconds to make it clear before your visitors make up their minds whether to go or to stay and explore further.

Daub & Bauble's site has a fashion-conscious look that suits their home decor and care

products. Vistors can tell immediately that Daub & Bauble make hip, elegant things for the home.

Just imagine if the colors and styles of these two designs were switched -- both would be far less effective. Give some thought to your company's image and identity. Of course, choosing a local company like Onsharp means that we'll probably know your Fargo business, but pulling out a few words that describe the impression you want to give your visitors can help you articulate your ideas  to our designers.

Finally, consider the emotional impact you want to make. While the message communicated by your website has to suit your industry and make it clear what your company does, no two companies are just alike. You want to appeal to your customers -- both your current customers and those who don't yet know that you're just perfect for them.

The site for Creative Curb Appeal, above, is designed to evoke a sense of calm. The photo and the color scheme create a peaceful, luxurious image that is designed to appeal to homeowners.

Peterson Salt has a clean, fresh look and a lively, energetic feeling. Both sites are for companies that provide essential services to homeowners, but the feelings evoked by the sites are different.

Give some thought to your new website's purpose, the main point you want to communicate, and the feeling you want visitors to have when they arrive. Then give us a call, and meet with us to take the first step toward a website that does exactly what you want it to do.