Wednesday, August 12, 2009
Content, as far as the internet is concerned, is king.
If you've thought, talked, or read about web marketing at all,
you've come across this saying.
Content is king because that's how search engines find you. When
someone goes to Google or bing and types in the products and
services of your business, the search engine looks for the best
content on the subject.
You're a Fargo, North Dakota carpenter? Then when someone in
Fargo types "carpenter" into the search box, the search engine goes
looking for the website that seems most distinctly to be about
Fargo carpenters -- and you'd like that to be you, right?
So here's your website saying "John Doe, master
cabinetmaker." Here's your competitor's website, saying "Susan
Smith, Fargo North Dakota Carpenter." All things being equal, she
wins.
All things usually aren't equal. In fact, it may be that Susan
has a blog where she writes about Fargo carpentry, a YouTube
channel where she demonstrates carpentry in her Fargo shop,
and a gallery of shots of her carpentry projects all over
Fargo. She definitely wins.
That doesn't mean that you can just write "Fargo carpenter" all
over your website and end up at #1 for searches on that term. You
have to have good content. You also have to have fresh content on a
regular basis.
Onsharp can help.
Here's how:
- We can build you a search-friendly website with plenty of good
content, both where you can see it and under the hood where just
the search engines look.
- We can produce quality video
for your website. This is the newest direction for online
content, and it's getting more important.
- We can build a
Content Management System for your website, so you can add your
own fresh content.
Onsharp web designers specialize in clean, well-built,
optimized websites designed to support your business strategy. Contact us now to
discuss how we can make your website work better for you.