What was the last YouTube video you watched? What was the last
one you shared with a friend, posted on Facebook, or emailed to
everyone in your address book?
Last time you got together with friends, you might even have
heard people talking about that video with the cat... you know, the
one where...
Sorry. Got distracted. Because that's what happens at
YouTube: visitors get intrigued and watch not only the video their
friends are talking about, but others as well. YouTube passed the
million views a day mark years ago. For many viewers, video is a
fun and easy way of learning about news, new ideas, and new
thinigs. YouTube is a preferred information source for a growing
number of internet users.
Can it be a good resource for your business?
Check out Onsharp's new video for an example of this kind
of online media. We're showcasing our company, our services, and
some of our clients, too.
Online media can be incorporated into your website, and it can
also be aired at video destinations like YouTube, where it may
reach a completely new audience.
One of the advantages of uploading your video to YouTube is that
you will then have an easy way to embed it in other websites:
Twitter, Facebook, Myspace, Squidoo lenses, your company blog, and
many more web pages can show your video and help you get the word
out.
Here are some things to consider when you plan a video about
your company or organization:
- Production quality is key. The quality of your
video says a lot about your company. Sure, you can shoot a
quick spot with your phone's camera in your car, saying "umm" and
apologizing a lot -- but is that the look you want? If you're
trying for wide distribution, then it's worth hiring a professional
to prepare a good marketing piece for you. Contact Onsharp to discuss
your media needs.
- Add some text. Google is getting better at
identifying videos, but it's still necessary to give the search
engines something to work with. Wherever you put your video, make
sure that you have the name of your business, your products, and
other essential informaiton in written words on the site.
- Include a call to action. When your customers
watch that video and want your product, they should be able to find
you and get their hands on that product they want. A link to your
website is a must.The object is always to bring your customers to
your place of business, online or in the physical world.
Fortunately, the cost of online video is very economical
compared with TV ads. You can reach more people, and more receptive
people, too, and keep your marketing budget looking good. Contact us to find out
how you can take the next step with online media.