Email marketing, as we said in the last post, is highly
effective as a rule. A recent global study found that 25% of all
recipients open email marketing pieces.
But this is statistical information. Some email marketing does
much better than others. How can you be sure that your emails will
be the ones that get opened, read, and acted on?
- Don't skimp. Some companies think they can make a PDF of a
print ad and send it out in an email for an effective email
marketing campaign. This is a mistake. Remember that your customers
look at your emails online, and people respond differently to
things online than they do to print ads. Email is always less
costly than print, so there's no reason to cut corners on preparing
your e-marketing. It's essential to have a qualified web
designer design them. Onsharp is an established Fargo web design
firm, and can assist you with the design for your email marketing
pieces, as well as the landing pages you build for them.
- Use an email marketing service. Many businesses think they can
just type up a newsletter as an email and send it off to their
customer list from their usual email address. This is a mistake.
Sending out an email to lots of addresses at once, especially if it
contains sales copy, can get your address flagged as an address
sending out spam. More of the newsletters will land in your
customers' spam folders, and you can even be blocked from using
your address. For the best results, you need to use an email
marketing service. Onsharp can help you find the right service and
set up your marketing plan so that it'll meet your goals.
- Test and track your campaigns. Some businesses decide to give
email marketing a try, send out an email, and wait and see it if it
works. This is another mistake. Working with a web design and
development firm means that your e-marketing pieces will look and
work the way you want them to -- not always a certainty if you do
it yourself. Onsharp can also help you track your results so you
know exactly how well each piece performed. This gives you the
information you need to keep doing what works and work on what
doesn't.
Follow these simple rules -- and don't make the mistakes we've
described -- and you'll be happy with your email marketing.