Congratulations! You have a new website. Now what?
You want to make sure that your customers can find you.
Americans are now more likely to turn to the internet than to a
phone book when they want basic information about a business. It's
essential that your customers -- current ones and the ones who
don't yet know that they're your customers -- can find you when
they look for you at Google, Yahoo, or their favorite search
engine.
Here's how that works: your customer visits Google, for example,
and types in the name of your company. Google quickly searches
around the web, looking for the best match for the words the
customer typed in. Google finds your website, and offers it to the
customer. The happy customer clicks on the name of your website,
and ends up there. Unfortunately, it doesn't always happen that
way. Sometimes your customer is offered other websites instead, and
clicks on those sites' names, and doesn't end up at your website at
all. Your goal is simply to make sure that the search engines
recognize that your website is the best choice for the customer's
search.
How can you accomplish this?
The first and most essential step is to have a well-optimized
website. This means that your site is designed, written, and built
in such a way that search engines can easily find it and understand
it. Onsharp web
designs are always well-optimized, so you don't have to worry
about that.
The next thing is to call the search engines' attention to your
website. While all the major search engines send "spiders" --
electronic searchers -- all over the web, the truth is that large
parts of the information online aren't indexed, or visited by the
search engines. You can make sure that your website is found simply
by telling the search engines that you exist. Click on the links
below and follow all the instructions carefully to be sure that the
search engines know you're online now.
We'll give you more ways to make sure the search engines offer
your website to your customers in Part II.
Still, we know that you have a business to run. We'd like you to
know that if you find the process of web marketing too time
consuming or confusing, Onsharp can do it for you. Contact us to find out
how easy it is to improve your return on your online
investment.