Wednesday, December 23, 2009
It's the time of year for merriment and good cheer. It's also
the time for reviewing the past year for your business and making
plans for the next year. For many businesses, those plans include
creating a new website, updating a current site, or improving web
services of various kinds.
These are good plans. The internet is now the primary source of
information for American consumers, and more than two thirds of us
browse online before we head out to visit a brick and mortar
business. Your website is the first contact many people will have
with your business. In fact, it may be the only contact many of
your customers have with you. Very few things are as important to
your business as your online presence.
So you've decided to invest in that online presence, and you're
looking for someone to design and build your website, or to
redesign or update it. One of the first questions you have to
consider is whether to go with a full-service web firm like
Onsharp, or with an individual designer.
Here are some factors to consider:
- The past. Onsharp has grown over the years as
the company has gained experience and succeeded. This fact
can give you confidence. We also have a portfolio of proven results
and happy clients you can examine for yourself. If you choose to
hire a student or an inexperienced individual, you may think you're
getting a bargain -- until you end up with something you can't
use.
- The present. A full-service web firm will have
the skilled professionals and the infrastructure to take care of
all your web needs. Ideally, your web professionals will begin with
a thorough analysis of your current circumstances and needs, and a
specific strategy to get the results you want. At the very least,
your web site will need content, design, coding (that is, it has to
be written up in the language computers can read), and hosting. You
may also want other kinds of development, such as animation, video,
or sound. You may choose to invest in SEO and advertising to get
faster results. Think of the time involved in finding individuals
to do all those tasks, communicating with and supervising all those
individuals, and paying all those individuals-- then think of
letting us harness all the specialists at Onsharp to meet your
needs. That's a much more pleasant picture, isn't it?
- The future. As your business grows and
changes, Onsharp is there to support you in your needs. Email
marketing, customer relations management, electronic billing,
ongoing SEO -- these are just a few of the services we offer. We
keep up with changing technology and online trends, too. When you
are ready for changes, you can simply call us and we'll see to it
for you. Compare that with having to do your own research, starting
over every time.
Don't underestimate the value of having a full-service web firm
to partner with you in meeting your online marketing and
communication needs. It can make everything smoother and more
successful -- and that's a great way to start the new year.