Onsharp

Instagram is a very popular social app for someone to use, but what many people don't realize, is that you can utilize it for your business as well. There are millions of Instagram users regularly posting photos all month long.  How many times do you attempt to describe something, only for your to end up saying "hold on, I'll just show you". Sometimes, it is much easier to convey a message, or introduce a product or service with an image. Images are more visually appealing than a few posted words. Take advantage of this with Instagram!

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Posting on Facebook, Twitter and LinkedIn is great. However, how often you post, and the time of day can make a big difference in how successful your posts are. Spending many hours on content that itself has a few min or a couple hours is not worth it. To make sure you get the most out of your effort, we have gathered a few general rules on when you should be posting. (All times are EST)

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SEO, or Search Engine Optimization is the process used to get traffic to your website via search engine search results.  The way in which you are listed and ranked is based on what the search engine sees on your site as more relevant to their users.

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Have you heard? Onsharp is hiring! The Online Marketing team is in search for an Online Marketing Web Developer - PHP/WordPress to join us at the Fargo office. Do you think you have what it takes? Let's find out!

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Marketing your business using social media can get overwhelming. You want to find a balance between being active, yet not annoying, and approachable, yet professional. Luckily there are online tools out there to help you decipher what works and what doesn't. Here are the details you will want to know about the 7 best social media tools to boost your social media status.

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You've created the ad and sent it out to the virtual world, but will your guests stay interested after clicking on it or will the landing page drive them away? Keep reading to see why the layout of a landing page is an important part of your company's marketing efforts.

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There are many aspects to a social media campaign that need to work together to make it successful.  The toughest part of it all, is deciding what your company's image and voice should be like.  From there, posts need to be stick, original, consistent, engaging and most importantly, timely. Remember to think fast and react to what's happening now.  If there was an announcement that we landed on Mars, you need to be able to quickly make a post that associates that with your brand. Maybe putting your logo on Mars, for an example.

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Everyone has heard of Facebook and Twitter, but what else it out there?  Social Networks are popping up all over the internet, but it is tough to decipher what ones will become popular or will be useful for your business.  Remember, Facebook wasn't originally created for businesses, but now people expect each company to have a page.  Stay on top of the growing world of Social Networks by checking out these three up-and-coming networks.

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As if Google AdWords hadn't raised the bar enough for online marketing, Google is now offering AdWords Express. Both offer a unique way for audiences to find your business, so how do you decide which one is right for you? We will leave this one up to you. Keep reading to see how the two innovative options match-up.

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Making sure that your brand identity is consistent across all media is highly important, especially online.  Your brand image deals with what your consumers see in your brand, where they see it, how it is perceived and their emotional reaction to it.  The impression you make on others is very important. If your online content looks "sloppy", then your company will be viewed the same way. You wouldn't wear your pajamas to a job interview, right?

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